GRAPHIC DESIGN PORTFOLIO
ASOSU SAFERIDE
Design work done during my time at ASOSU SafeRide. Deliverables include custom condoms & dental dams, a revamped pamphlet including SafeRide’s policies and service map. The terms of service flier and How’s My Driving? bumper sticker were designed to hang in vehicles. The van sticker is hand illustrated and is another of the many promotional items handed out at events.
KINKY WIZARD BREWING BRANDING
A bold and funky craft beer label and six-pack carrier design for Kinky Wizard Brewing Company, a fresh Portland micro- brewery with a playful, magical vibe. The ideation and sketching stage of this project led to the vibrant six-pack carrier showcasing hand-drawn wizards. The color palette is based on vintage, 80’s style wizards. The main logo is based on the shape of Oregon and is a nod to the brewery’s PNW roots.
FRUIT OF THE LOOM REBRAND
A vibrant rebranding of Fruit of the Loom, embracing bold colors, playful energy, and a strong sense of family. This redesign began with a mind map and many rounds of sketching to create an updated logo. The goal was to stay true to the brand’s commitment to high-quality, affordable basics by infusing it with a fresh, fun, and modern aesthetic. The final design includes a collection of mockups for t-shirts, sweatshirts, packaging, and tags, all reflecting the brand’s lively, family-friendly identity.
PHAT CONFERENCE BRANDING
A design for a one-day conference celebrating fat representation in literature, fashion, and media. Featuring a keynote speaker and influential authors, the design reflects themes of body positivity, transformation, and storytelling. Vibrant colors, strong typography, and inclusive imagery create an inviting and uplifting visual identity that challenges stereotypes and celebrates diverse narratives. The bold fabrics and glitter represent the vivacious confidence that fat people often have in what they wear, think, and do. The glitter tiger stripes are based off of glitter stretch mark photography and embody that fierceness. Deliverables included a detailed program booklet, name badges, promotional posters, and way finding signage.
